Drug Store News - Generics flood market, eat into blockbusters’ market
Friday, November 14th, 2008Branded drugs” domination of a market slips away with each generic launch. “Global sales of generic drugs will grow more than 20 percent annually to reach $80 billion by 2008, as healthcare providers turn increasingly to less-expensive, unpatented medicines,” said Graham Lewis, IMS vice president for pharma s…
